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My personal journey towards a definition of a sustainable future | André Hoffmann | TEDxHSG

My personal journey towards a definition of a sustainable future | André Hoffmann | TEDxHSG

andre hoffmann
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André Hoffman, Vice Chairman of Roche, explores the interrelations between the business world and the natural world. He asserts that business can act as a force for good. André Hoffmann emphasises that, in addition to financial returns, environmental and societal returns are also a measure of success André Hoffmann is the Vice-Chairman of Roche, a pharmaceuticals group created by his grandfather in 1896, considered as the world’s largest biotech company and the global leader in cancer treatments. Alumni of the University of St Gallen, former Vice President of the WWF and recently awarded of the Duke of Edinburgh Conservation Medal, André combines a passion for the natural world and a strong understanding of the responsibilities as a business owner. He advocates for a humanity that lives in harmony with nature and emphasises that the one planet reality does not correspond to short term profit maximisation. He aims to show that business, especially family business, is part of the solution to a sustainable future. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https:www.ted.com/tedx
tags:
TEDxTalks, English, Global Issues, Business, Failure, Sustainability
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